Monday, November 7, 2011

(398) MEDIA HOLLYWOOD STYLE : HEDDA HOPPER

Who better to move their careers to writing about Hollywood than a once very pretty young woman who came to Hollywood from a small town in Pennsylvania to act herself?

We're linking to a Biography.com which has a comprehensive biography of Hedda, who made films from 1916-1940 and then hosted Playhouse type TV shows in the 1950's.

By the time I got to Hollywood I knew Hedda was a respected and feared personality, known for feuding with her counterpart Louella Parsons. Both probably made and broke the careers of a number of Hollywood personalities but I had nothing to fear. She was in her seventies when I met her and kept an office not far from where I would once set up my own.

"In 1937, the Esquire Feature Syndicate was looking for a Hollywood columnist and found one in Hopper. Untried, her column was sold to 13 papers and a career was launched... When the column began appearing in the prestigious Los Angeles Times, her status shot upward and her power grew. Her column appeared in 85 metropolitan papers, 3000 small-town dailies, and 2000 weeklies. When she replaced John Chapman at The New York Daily News, she picked up an additional audience of 5,750,000 daily and 7,500,000 on Sunday. She appeared on weekly radio shows and wrote two best sellers: From Under My Hat and The Whole Truth and Nothing But."

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