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Sunday, November 25, 2007

(78) CHALLENGE RECORDS : COWBOY STAR GENE AUTRY'S LABEL

Jerry Cole, Jerry Fuller, and a number of other talents, had been recorded on Challenge Records which was owned by cowboy star-entrepreneur Gene Autry, before they came to American Music to be songwriters more or less full time.

Through the early 1960's this was still an era in which many small labels managed to succeed, though perhaps only a very few of their artists are known today. If a song was a hit in a regional market for one of the regional market favorites, another company in another region might try the same song with one of their singers. It was the cover tune era. Sometimes this worked for the songwriter, because the song was being recorded repeatedly and got a lot of regional airplay on the radio. Sometimes though it was a matter of chart wars just diluting the overall success of the song.

To those of us who grew up admiring the cowboys, the way me and Elvis and Tommy Smothers loved Lash LaRue, men like Gene Autry, who diversified and built empires, were important role models.

Gene went on to own radio stations as well and today he's behind a hugely successful museum in Griffith Park, Los Angeles. Once called the Gene Autry Western Heritage, it just goes by "The Autry National Center" now. It's the place where you can take in Westerns and silent films and check the movie version of Cowboys and Indians against reality, and attend Native American events.



RCS DISCOGRAPHY FOR CHALLENGE RECORDS, Gene's label, linked above!

GENE AUTRY's MUSEUM has grown to be THE AUTRY NATION CENTER and is collaborating with other museums that document Native American life.

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